How does Mimi Wade maintain the character of her brand?
DEC 29, 2020
Description Community

'I have a really wonderful group of people who I work with to create things I think are really quite sellable', says Designer / Fashion Editor / Illustrator Mimi Wade, in conversation with Writer / Editor / Broadcaster Lara Johnson-Wheeler. 'I just ask myself, is that something that people would want? And how much is it worth?'


Constantly inspired by old movies and her Hollywood grandmother Granny Pammy, to collaborate with Warner Bros. was a dream come true for Mimi Wade. Coming together for her first major catwalk show, the collection featured elevated versions of styles the London-based designer's fans have come to know and love. Saccharine silk slips and marabou trimmed cardigans joined printed pieces in a menagerie of Miminess, injecting the fun, sex and joie de vivre into her label that Mimi Wade always maintains. Mimi founded her eponymous label after studying fashion print at Central Saint Martins in 2015 and debuted her work - intricately hand painted leather party dresses - with Lulu Kennedy's incubator programme Fashion East in 2016. Alongside creating and illustrating garments, Mimi is Tatler's Contributing Fashion Editor and (in pre-pandemic times, of course) was regularly papped at parties, sporting her own designs. In this episode of The Fashion Slashie: A ClickerMe Podcast, Mimi and Lara discuss her unique approach to collaboration with big brands including Polly Pocket, MAC and Warner Bros and the rollercoaster ride of carving out her own position in today's shifting fashion system. 


ClickerMe is the fashion network, helping creatives connect and collaborate better.

The Fashion Slashie: A ClickerMe podcast has been recorded remotely, due to circumstances inflicted by the COVID-19 pandemic.

Interviewer: Lara Johnson-Wheeler

Producer, Editor: Tom Zambaz