Newsela’s founders were educators who imagined the equivalent of Spotify or Netflix for educational content in schools. They designed their SaaS offering for the practical realities of classroom instruction, seeded it with teachers across the country, and then leveraged teacher advocacy to win district-level contracts. When it looked like their high growth could be derailed by school closings during the pandemic, they pivoted to giving content away to demonstrate solidarity with their customers – and reached two-thirds of all schools in the country. Now Newsela is firmly entrenched in the new normal for K-12 education. In this fast-moving conversation, TCV’s Dave Eichler joins Newsela co-founder and CEO Matthew Gross to unpack the secrets of the company’s success.